Phil
Yamada
Art Direction
and Design


SELECTED PROJECTS
2009 — 2022






lululemon
Hike
2022

We chase adventure on trails, and beyond them. It’s an instinct; a mindset inspired by a holistic way of life. For us, constant motion is the only path, one that manifests as the stories and experiences we find in every season, every direction, every day.

lululemon Hike is an invitation to join the adventure and embrace every detour. To immerse oneself and experience a sense of peace found only in the natural world.

Role: Art Director
Photographer: Asato IIda

lululemon
Hike
2022

Role: Art Director
Director: Liam MacRae


lululemon
Robert Geller Collaboration
Take the Moment | SU ‘19
A collabobration between lululemon and designer Robert Geller—this collection takes the details that are often concealed and exposes them as design features. Blending this mindful aesthetic with technical performance, these pieces are made to seamlessly transition you through your varied and active urban lifestyle.

Role: Art Director
Photographer: Ko–ta Shouji
Design: Anaïs Favier



lululemon
Robert Geller Collaboration
Take the Moment | SU ‘19

Role: Art Director
Director: Taiga
Editor: Evan Bourque


©2022