Phil
Yamada
Art Direction
and Design

lululemon
Hike
2022

We chase adventure on trails, and beyond them. It’s an instinct; a mindset inspired by a holistic way of life. For us, constant motion is the only path, one that manifests as the stories and experiences we find in every season, every direction, every day.

lululemon Hike is an invitation to join the adventure and embrace every detour. To immerse oneself and experience a sense of peace found only in the natural world.

Role: Art Director
Photographer: Asato IIda

©2022